Requirements:

Participation in the Institute for Integrated Healthcare Risk Management (IHRM) is available exclusively to Third Party Administration firms that utilize QicLink™ benefits administration business solutions from TriZetto and one or more TriZetto Premier Partnership Program solution offerings.

Membership in IHRM provides member TPA firms with temporary license to access marketing materials, copyrights, trademarks and other intellectual property owned by TriZetto, Barcelona Creative Group or the Institute.

Deliverables:

Welcome Kit - Upon acceptance into the Institute, member TPA firms will receive:

• A directory listing on the IHRM website (ihrminstitute.com), including contact information, company logo and company profile
• Writing and electronic distribution of a publicity release announcing your company's participation in the Institute
• Branded IHRM marketing booklet (in PDF form) for use with agents and brokers

Optional Marketing Materials - To support the marketing efforts of member administrators, a proprietary web-based IHRM marketing center will make additional marketing collateral pieces available at additional (per piece) costs for personalization, printing and shipping. Brochures, case studies and sell sheets will promote the following products and services:

• Healthcare Risk Management
• GWH CIGNA National PPO Network
• Benefit Informatics
• Teladoc
• AHDI
• Health Care Reform
• Self-Funding

Optional Marketing Support - Marketing communications consulting, including optional training, will be available to help IHRM member administrators implement the following strategies:

Website Design & Marketing - Perhaps your website needs a fresh look, combined with better content designed to help your positioning with search engines. Membership in the IHRM provides access to professional website design, management and hosting at preferred rates. We can also help design a GoogleAds pay-per-click campaign to help your firm generate leads in your target marketplace.

Quarterly Newsletter Program - Barcelona Creative provides a customized quarterly newsletter to a number of Third Party Administration firms. As an IHRM member, your firm can access the newsletter service to receive electronic and/or printed newsletters for distribution to clients, members and referral sources. Personalized branding and customized editorial are included.

Social Media Marketing Support - With help from IHRM, your firm can learn to use social media tools such as a company blog, LinkedIn, YouTube, or even Facebook and Twitter to engage employer groups and members. When clients and their employees communicate on their own terms, they become more informed and empowered healthcare purchasers.

Web Video - Today, video can be a powerful, yet efficient way to bring your people, products and services to life, right on your website. By storing your videos on a branded YouTube channel, videos can improve your search engine performance and help you make a more positive first impression.

Public Relations Services - With health care reform creating a more favorable climate for Self-Funding, now is the time to generate buzz in your marketplace. Rather than letting a competitor take the lead in your marketplace, let IHRM help you use case studies, white papers, newsletters and news releases to position your people as the local experts in employee health benefits.

Educational Support:

An important part of the IHRM mission is to help member administrators and self-funded employer groups learn to better manage the risks and future costs of health care. As the provider of the industry's most widely used benefits administration business solutions, TriZetto provides a number of opportunities for IHRM members to come together and learn from colleagues and industry experts.

Look for more information on educational opportunities coming soon from IHRM.